The 10/10 profile guide.
A scored LinkedIn profile audit for founders and B2B execs: ten checks, one point each, with the rule, a fill-in template and a before and after for every one.
Everyone you message checks your profile before they reply, and most founder profiles lose that moment with a headline that just says "Co-founder" and nothing on the page about what the company does.
I'm a partner at RallyUp, where we write LinkedIn for B2B founders and executives, and this is the audit we run on a profile before we post a word.
- 01A 10 point scorecard you can run on your profile in five minutes
- 02The rule for each one: photo, banner, headline, About, Featured, Experience and your next step
- 03Fill-in-the-brackets templates for headlines, banners and your About opening
- 04A before and after for every check
- 05The order to fix it in 30 minutes, and a one page checklist
The ten checks are my judgement from fixing founder profiles, and none of them will change your reach. What a better profile changes is how many of the people who land on it actually reply.
Drop your email below and I'll send it over.
Ten checks you can fix in 30 minutes.
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