The $1M ARR channel map.
Every channel B2B startups use to get from zero to $1M ARR, with how fast each one moves, what it costs, and three things to do this week to start it.
Nobody gets to $1M ARR on fifteen channels. You get there on two or three, done properly for a long time. The hard part is picking them.
I'm a partner at RallyUp. We pivoted to an agency on 1 May 2026 on about $1,000 a month, and by late October we were at $835K ARR. This is the map I wish we'd had on day one.
- 01All 15 channels, from programmatic SEO to warm intros
- 02How fast each one moves and what it really costs
- 03Three things to do this week to start each one
- 04The mistake that kills each channel
- 05How to pick your two, and how long to give them
The honest limit is in there too. The speed and cost labels are rules of thumb from running these for founders, not benchmarks. Use the map to choose, then judge every channel on customers, never on views.
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15 channels. Three first steps for each.
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